Category Archives: BES X

Leveraging the Craze

When looking for marketing ideas sometimes hopping on the hype of new movies like the Barbie Movie not only creates a platform for fun promotions but takes advantage of what everyone’s talking about and what’s being featured nationwide.  Taking a trip to your local movie theater might be the key to your next big idea.   When the new blockbuster hit is out it becomes “the buzz…the craze”!  The news is covering record box office numbers, while society is having a little fun and dressing the part and gathering with friends to celebrate the movie experience together.  The movie is featured everywhere…on apparel, selfie props, merchandise, and people are dressing the part of the characters and posting on their social media. The movies raking in the most money are the ones that can be leveraged to draw that excitement and enthusiasm into the center.   Why not capitalize on this in your center? The Barbie Movie is currently playing in theaters and is being talked about everywhere. Does anyone else think a Barbie Night or a Pink Theme event could get customers excited? Sometimes coming up with ideas for an event like this can be tough but don’t forget to reach out to your staff for ideas. Sometimes your staff will come back with ideas that will blow your mind.   Remember this isn’t a one-time opportunity. Once the Barbie movie has come and gone there will be many more hits that attract kids and adults. Almost yearly a superhero or animation franchise movie comes out and that is also a perfect time to capitalize on the hype. This doesn’t have to just be a movie thing. This can work with the hottest tv shows and with whatever current sport is going on. I know staff always enjoys when they can wear their favorite team’s jersey to work. The ideas are endless when it comes to events that you can host to bring in customers.   Sometimes these ideas aren’t easy to come up with and you just need a little seed planted in your head to help kickstart your ideas. This would be the perfect time to check out the Seeds Of Success Podcast. Weekly,  Dottie and Orly release a show that plants those seeds for you to grow into money making ideas for your center The show is now available on your favorite podcast platforms, or you can check out our Linktree to listen and subscribe or follow our other Beyond the Frame social media channels.


  • Host a themed bowling night, week, day, or month.
    • Create the atmosphere with a custom created light show. (In the case of the Barbie Movie create a totally pink atmosphere)
    • Encourage guests to come dressed as their favorite character of the movie or show and get a special offer or official swag.
    • Consider unique colored pins for a “Get A Strike for Barbie” promotion (or other movie character).
    • Offer character themed food and beverages.
  • Setup a themed Selfie Booth that is co-branded with your center logo.  The Barbie Movie has adorable Barbie and Ken boxes that are readily available online.  Have movie or character related props available for guests to be creative and have fun with the experience.
  • Get social media-savvy. Use social media to promote your themed events and promotions.  Tag the movie or show in posts and use relevant hashtags.
  • Have a costume contest.
  • Play themed music and videos in the center.
  • Allow staff to wear themed apparel to work and offer a prize for the most creative.  Let the employees experience the fun too.
  • Partner with local movie theatre to offer cross promotion opportunities.  Display movie promotional cutouts or run movie trailers on televisions and monitors or provide a special offer for movie goers with their ticket stub in return for movie tickets for staff.


  • Plan early.  Establish a relationship with local theatres and gain knowledge of upcoming potential hits in advance.  Start by planning your marketing and promotional activities early so that you’re ready to take advantage of the hype when the movie is released.
  • Be creative.  Don’t be afraid to involve the entire staff and have fun with the planning and execution.
  • Measure your results.   It’s important to track your results so you can see what’s working and what is not working.  This will help fine-tune the marketing and promotion so the results will be even better next time.

Don’t be afraid to take advantage of national hype of movies or the latest craze.  It’s clear to see that people just want to have fun!!


Movie Insider This is a great resource and has great filtering capabilities to assist in keeping in the know.

IDMB Browse this site to find out everything you want to know about movies and tv shows.

Change Isn’t Always Easy

Change isn’t always easy and sometimes can even be flat out scary!  However, change is critical to remain competitive and attract new customers.  Bowling has been around for many years, but to attract new customers and keep existing ones interested, you need to evolve and adapt to the changing needs and preferences of the customers.

Here are a few reasons why change is important and necessary to grow:

  • Meeting customer expectations

Today’s customers are looking for a unique and immersive experience that everyone can participate in, despite their skill level or physical challenges! Customers also expect convenience and that the experience includes today’s modern technology.   However, incorporating technology and delivering immersive experiences can result in making some operational changes to fully maximize the technology to deliver the experience the customers have come to expect and demand.  For change to be embraced and to remove the fear, transparency with the staff is super beneficial and will make the transition much smoother.

  • Staying competitive

Customers have many entertainment options available.  As a result, for the center to stay competitive, you need to offer an experience that can’t be found anywhere else.  Are you mindful of the latest trends?  Do you have a game or attraction nobody else has?  Has the center plugged into TikTok?  Does the center support a cause?  Dive into the things that are important to today’s customers to help the center stay competitive and attract the younger audience while being mindful of the other audiences as well.

  • Appealing to a wider audience

It’s important to have appeal to a wide audience.  Bowling and entertainment centers can have appeal to families, kids, young professionals, seniors, teens, social groups, non-profit organizations, schools, companies, and the list goes on and on.  Don’t be afraid to offer new activities, games, programs, or offerings that are tailored to specific groups.  Introducing new features can attract new customers as well as rekindle enthusiasm with existing customers.

  • Keeping existing customers returning

Even the most dedicated and loyal customers can become bored with the same old experience.  Don’t be hum drum!  Change it up!  Offer something new.  Change the look!  Update your advertising.  Update your menu.  Feature a new bowling game or environment (Odd Duck, YouToons, Rocky Road Race, etc).  Add a HyperHour!

Change should be looked at with excitement and seen as an opportunity to grow and attract new customers.  By staying on top of the latest trends, introducing new attractions and amenities, and offering amazing inclusive and immersive experiences you will attract new audiences and keep current customer coming back for more.

If you’re ready for some change but are a little apprehensive to take that first step, we are here to help!  If you are a Conqueror Maximization Program Preferred customer, you can utilize your 2 hours of Marketing Consultative Service to work one on one with a marketing expert to explore what changes you can incorporate into your business to keep the flow of customers on the rise.  If you’re not a CMP Preferred customer, contact to explore consultative services available to help you grow.

Listen to our latest Seeds of Success podcast, S 2 Ep 2_Change Happen.  Click here to explore where to find our podcast.

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