Count Me In

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Social media has become an essential tool for centers looking to grow and reach new customers.    

If you weren’t fully convinced that your center needed to be more involved in social media after the last post regarding the value of utilizing social media in your center (Social Media And Your Center) then perhaps learning about the demographics of the various platforms might sway you to leverage it to the max! 

Did you know that the various social media platforms have different demographics?  Why is this important?  Are you always aligned?  Are you matching up your message to your audience?

Knowing a little about each platform will help generate better results. Do you know how many users are on each of these platforms? If you don’t, sit back because I’m about to blow your mind!

Facebook

Most people who are new to social media think a good steppingstone into social media is Facebook. It’s actually a great place to start but I wouldn’t consider it a steppingstone since it’s the platform with the most monthly users. Facebook currently has 2.91 billion monthly active users. You might be thinking that you will never reach all 2.91 billion users and you’re probably right but that doesn’t mean you can’t use the platform to reach as many as possible.

According to research by sproutsocial.com, the largest age group to use Facebook is 25-34 year old’s.  This data can be very helpful if used correctly. For instance, if you are doing a college night you might post to Facebook, but after seeing these numbers you now know there could be other platforms that might be better for this specific post.   

Here’s a few other statistics that might surprise you!

Instagram

  • Monthly active users: 2 billion
  • Largest age group: 25-34
  • Gender: 48% female 52% male
  • Time spent per day: 29 minutes

TikTok

  • Monthly active users 1 billion
  • Largest age group: 10-19
  • Gender 61% female 39% male
  • Time spent per day: 89 minutes

Twitter

  • Daily active users: 211 million
  • Largest age group: 18-29
  • Gender: 37% female 63% male
  • Time spent per day: 31 minutes

Snapchat

  • Monthly active users: 319 million
  • Largest age group: 15-25
  • Gender: 55% female 45% male
  • Time spent per day: 25+ minutes

YouTube

  • Monthly active users: 2+billion
  • Largest age group: 15-35
  • Gender: 46% female 54% male
  • Time spent per session: 30 minutes

 Before you decide to post on Facebook or send out a Tweet, consider your message and the demographic of the platform and make sure you’re getting in front of the best audience. 

Social Media Image Requirements Quick Reference Sheet  

Time To Reflect

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We always hear the famous line, “New Year, New Me” but before jumping into 2023 let’s take some time to reflect on the past year. Let’s review the year by thinking back to what worked and what might not have worked as well as you had hoped it would.  

“Setting goals is the first step in turning the invisible into the visible.”

Tony Robbins

Did you obtain all your goals?  Take a look at what goals were reached and which ones fell short.  As Malcolm S. Forbes once said “Failure is success if we learn from it”.  Goals that weren’t reached in 2022 are opportunities for 2023.

It’s key to evaluate the good and bad of your previous year to help set goals for the upcoming year, adding more of what worked and infusing the lessons learned from what didn’t. 

Below are some questions that you can ask yourself about 2022 and some that will help you prepare for a successful 2023.

  • What were your 2022 goals?
  • Which of those goals did you accomplish?
  • What were the reasons for not hitting some of your goals?
  • Out of the goals that weren’t accomplished, which will you continue to work on in 2023?
  • What will you do differently to hit those goals you didn’t reach but will still work on in 2023?
  • Looking back on 2022 what accomplishment are you most proud of?
  • What is your #1 goal for 2023?
  • Is your 2023 marketing plan in place?

    “Without a plan, even the most brilliant business can get lost. You need to have goals, create milestones and have a strategy in place to set yourself up for success.”

    Yogi Berra

    Planning and evaluating are both so important for reaching goals and should not be done haphazardly.  Invest the time.  Need a little help planning?  If you are a Conqueror Maximization Program Preferred customer and have not utilized your consultative marketing sessions, contact us today and we’ll be happy to get you on the schedule.  Request a consultative call now!

    We hope you had a great 2022 and will have an even better 2023!  Wishing you a Happy New Year!

    “Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.”

    Tom Landry
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