Best Birthday Parties in Town

Birthday parties are big business!  They’re probably the number one group event that the center hosts, year in and year out.  Does your center have the reputation for having the best birthday parties in town?  Are your birthday parties exceeding expectations?  Is the experience your center is offering making it to social media for all the right reasons?  If not, it’s time to make it happen!  

With BES X, you can create a unique and personalized experience that customers are willing to pay top dollar.  However, you need to make sure your staff is aware of expectations and are executing parties properly.  Make sure you deliver the true value of your parties by showcasing the features you have at your fingertips!

To deliver an exceptional experience for all your birthday guests consistently, you need to start by creating the right offerings.  Make sure party packages are inclusive, easy to understand and offered at the right price point.  Shop around.  What are other birthday party venues offering?  What are they charging?  What are their reviews?  Be mindful of how limitations and restrictions are positioned, as a list of negatives is an immediate turn off. Remember that small celebrations are popular as a result of Covid-19 restrictions so don’t forget to have options for everyone’s needs.  Many centers have started offering an option for parties to be shared and recorded on zoom to allow for restrictions or concerns of some guests.  Definitely something to consider for additional revenue.

Staff is another key element to delivering an exceptional birthday experience.  Hiring the right candidates to delight your guests is always important but birthday party host or hostess, or as we prefer to call them, an Ambassador of Fun, plays a key role in the party success.  Personality should definitely be considered.  The best candidates should be fun, spunky and have the patients to serve children, all while being attentive to parents or party organizers whose expectations are to have the perfect party for their child.  Candidates should fully understand their job responsibilities and commit to delivering exceptional experiences.  This is a critical role in the center.  Be clear with expectations and provide the Ambassadors of Fun with the tools they need to deliver an over the top experience.

A child’s birthday is a very special day for the parent/grandparent/party organizer and if the experience is what they expected or better yet…better than what they expected price is secondary.  It’s all about the experience from beginning to the end.  They want only the best for their child.  By having a dedicated host or hostess, or Ambassador of Fun as we prefer to call them, allows the party organize to relax and enjoy the party too, while every single detail is being handled by the Ambassador of Fun.

Encourage host or hostess to come up with a signature touch they can add to the parties they deliver.  For example, balloon animals, a special game or their own birthday song.  With social media being such a great way to get exposure, how about having each Ambassador of Fun make a photo frame (of course including the center name and website) and offer to take a group photo of the party guests or a special frame for the guest of honor?  Parents LOVE sharing pictures on social media and this is a fun way to remind them to share the party with their friends.  How about a fun game of Bingo?  Encourage Ambassadors of Fun to create their own cards using elements of the party or even ways to get to know party guests.  Need a little help with ideas?  See our “Get To Know You” bingo cards and instructions below.  Use these as a source of inspiration or add your logo and you’ve got an additional activity for party guests and an ongoing reminder for guests of the great party they attended.

As you can see, there are many things that go into delivering a great experience.  What elements can be added from the lanes?  BES X has many features to help you create WOW Birthdays.  These unique features will generate awesome word of mouth advertising AND ways to increase party revenue, get spin off parties and increase open play by getting guests and families back to the center.  Little things add up to make a BIG difference. 

Birthday Welcome Screens – Personalized welcome screens set the tone for a great event.  Welcome screens can be a photo of the guests of honor or customized with one of 12 birthday backgrounds available in the BES X Marketing Kits. This is one of the must-haves for a great party. 

LED Color Effects – Are you using this feature for your birthday parties?  Especially when you have multiple parties at once, you can easily differentiate between parties by giving each one a different color.  It is also a great way to direct guests to the correct party.   

Birthday Photo Capture – This feature is available with Oceano, Fairy Tales, Prehistorica, Birthday, and Bowlopolis environments.  Take a picture of the birthday child and insert them into the fun.  The kids love being part of the party!  This is a feature that adds value to birthday parties and should be showcased on the marketing material.  This personalized service creates a unique selling point for your center and great photo opportunity for the parent to share on social media with their friends.  In fact, the Ambassador of Fun should remind the parent to be on the lookout for their child’s picture and even suggest the tagline.  My child made it to the big screen at (name of center) or something clever they can post with the image.

Monster Factory – Incorporate this feature into the last 15 or 20 minutes of party time (time may vary depending on how quickly the guests are bowling.  Allow enough time for each guest to build a monster.  At the end of the party, present each child with their take-home creation!  Character Factory can be incorporated into parties in the same manner for older children or adults.  Be sure to print each and distribute at the end!

Birthday Wheel – Keep the party lively by adding a little fun with Birthday Wheel.  This visually captivating feature chooses a lucky person at random to be a winner.  Prizes can be provided by party organizer or provided by center.  A nice “congratulation” bounce back voucher is always well received.

People don’t outgrow the desire to feel celebrated or special on their birthday.  Don’t forget to offer party options for all ages.  Everyone likes to have fun on their special day and bowling is the perfect activity that can be enjoyed by all.  Actively market birthday parties and make the experience one that will earn your center the reputation of having the best parties in town.  Take a look at your birthday party program…do you have room for improvement? 

We’re here to help.  If you need assistance revamping your party program, our customized Virtual Marketing Manager Program might the answer you’ve been looking for.  For more information on the program, send an email to and let us get you on the road to securing your reputation of having the best parties in town!!

Get to Know You Bingo Cards and Instructions

This fun activity is executed by the AOF and is a great way for guests to learn a little more about each other and keep them entertained while waiting to bowl.  Selection of 4 cards and instructions are provided.

Ambassador of Fun Acknowledgement

Just Want To Have Fun

Things are beginning to look up! With over a year of restrictions, mandates and plummeting revenue it’s clear to see that people are ready to resume life in the new norm.  The deployment of the COVID-19 vaccinations, curves are flattening, positive tests are decreasing and it’s time to get out and have fun…in a safe environment.  Customers are ready!!!  So let’s provide some fun, safe options for them to do just that.

Most centers have numerous options for the avid, competitive bowlers in the form of traditional leagues and tournaments but are you offering options for the customer that is definitely not a serious bowler but rather wants to come out, bowl, have some fun with friends and colleagues, eat, drink and blow off a little steam?  It’s important to offer diversification in your programs to capture the needs of the various demographics.  Is your center offering programs for non-traditional bowlers?

So what exactly is a non-traditional bowler? It’s someone who enjoys the thrill of bowling, but is more interested in fun, socializing with friends, having some tasty munchies and enjoying a few adult beverages rather than hoping to roll a 300.  Listen in as Dan Patterson shares his point of view and ideas for non-traditional programs on a recent Beyond the Frame live segment. Non-traditional programs can be weekly or every other week.  They can be 2 games or 3 games.  The focus is fun!  These type of programs are attractive for outside sponsors so don’t be afraid to have a featured sponsor who can provide support and marketing activation.  One of my favorite formats includes bowling, food for the team and an adult beverage for each adult team member.  As a result, it’s easy to approach liquor brokers or beer distributors for partnership.  Many states have numerous restrictions when it comes to alcohol but be creative and explore what is possible and how to leverage it to the maximum benefit.  Sponsorship could include prizes for additional games played, shirts, product tastings, having the promotional team stop in, reduced pricing on product so program members can get happy hour pricing during the program and many other creative ideas.  Ask the food brokers and distributors for ideas too.  Remember to offer something in return such as their logo on all marketing material, brand name included in the name of the program, their logo on welcome screen and scoring grid, MMS Ad, website, promote the featured product with special signature drinks or happy hour pricing on their brand, etc.

Recently, Beyond the Frame live hosted a segment with the Rum Bucket League founders who have had great success with this concept and found that the majority of the bowlers that are participating in the program are brand new to the center.  They just want to have fun!  Plus, they aren’t hung up on the shot, flash photography or other common challenges encountered with traditional league bowlers. In fact, this crowd is very easy to satisfy.  Most of the participants are not familiar with typical bowling terminology or rules so it’s not uncommon for these new bowlers to think something is wrong when their name shows up on a different lane in frame 2.  Gotta love it!

Approach food brokers to provide free cases of “trendy” items that can be used as the munchies throughout the program.  Let brokers know that those items with the best feedback will be incorporated into the overall restaurant menu, thus sparking sales for them. 

Pizza is a favorite to include as the team food and is easy to prepare and deliver in a timely manner to the lanes.  Consider having signature pizzas that can be ordered by simply paying an upcharge or add a second pizza at a special price. 

BES X has a number of fun features that can be incorporated into a weekly program for giveaways or prize distribution.  Put on your thinking cap and consider the options available for adding additional layers of fun.  BES X games and descriptions can be found in the individual marketing kit guides or the BES X Environments and Games Guide.  This crowd just wants to have fun, hang out with their friends, eat, drink and be merry!  With a wide selection of both chance and skill games, everyone can experience the thrill of being a winner.

Be clever.  Come up with a potential sponsor, a catchy name (The Bacardi BS Experience), an enticing offer/format, marketing material that clearly states that the program isn’t for serious bowlers and start promoting.

To get the ball rolling quickly for you, we’ve created a couple of social media posts for what we are calling The BS Experience…B as in Bowl and S as in Socialize. We have no doubt you have a number of ideas running around in your head for a great program that will attract this desirable new audience. Keep it simple.  As we learned on Beyond the Frame Live with the Rum Bucket League founders, social media is the best option to promote this type of program since the audience you are going after relies heavily on social media for communication and best of all, it is free!

As society is starting to return to a sense of normalcy, it is clear that people just want to have fun.  Let’s put the pandemic behind us and focus on fun, food, friends and rebuilding our lives and centers.

The BS Experience Social Media Posts

« Older Entries