Change Isn’t Always Easy

Change isn’t always easy and sometimes can even be flat out scary!  However, change is critical to remain competitive and attract new customers.  Bowling has been around for many years, but to attract new customers and keep existing ones interested, you need to evolve and adapt to the changing needs and preferences of the customers.

Here are a few reasons why change is important and necessary to grow:

  • Meeting customer expectations

Today’s customers are looking for a unique and immersive experience that everyone can participate in, despite their skill level or physical challenges! Customers also expect convenience and that the experience includes today’s modern technology.   However, incorporating technology and delivering immersive experiences can result in making some operational changes to fully maximize the technology to deliver the experience the customers have come to expect and demand.  For change to be embraced and to remove the fear, transparency with the staff is super beneficial and will make the transition much smoother.

  • Staying competitive

Customers have many entertainment options available.  As a result, for the center to stay competitive, you need to offer an experience that can’t be found anywhere else.  Are you mindful of the latest trends?  Do you have a game or attraction nobody else has?  Has the center plugged into TikTok?  Does the center support a cause?  Dive into the things that are important to today’s customers to help the center stay competitive and attract the younger audience while being mindful of the other audiences as well.

  • Appealing to a wider audience

It’s important to have appeal to a wide audience.  Bowling and entertainment centers can have appeal to families, kids, young professionals, seniors, teens, social groups, non-profit organizations, schools, companies, and the list goes on and on.  Don’t be afraid to offer new activities, games, programs, or offerings that are tailored to specific groups.  Introducing new features can attract new customers as well as rekindle enthusiasm with existing customers.

  • Keeping existing customers returning

Even the most dedicated and loyal customers can become bored with the same old experience.  Don’t be hum drum!  Change it up!  Offer something new.  Change the look!  Update your advertising.  Update your menu.  Feature a new bowling game or environment (Odd Duck, YouToons, Rocky Road Race, etc).  Add a HyperHour!

Change should be looked at with excitement and seen as an opportunity to grow and attract new customers.  By staying on top of the latest trends, introducing new attractions and amenities, and offering amazing inclusive and immersive experiences you will attract new audiences and keep current customer coming back for more.

If you’re ready for some change but are a little apprehensive to take that first step, we are here to help!  If you are a Conqueror Maximization Program Preferred customer, you can utilize your 2 hours of Marketing Consultative Service to work one on one with a marketing expert to explore what changes you can incorporate into your business to keep the flow of customers on the rise.  If you’re not a CMP Preferred customer, contact to explore consultative services available to help you grow.

Listen to our latest Seeds of Success podcast, S 2 Ep 2_Change Happen.  Click here to explore where to find our podcast.

Count Me In

Social media has become an essential tool for centers looking to grow and reach new customers.    

If you weren’t fully convinced that your center needed to be more involved in social media after the last post regarding the value of utilizing social media in your center (Social Media And Your Center) then perhaps learning about the demographics of the various platforms might sway you to leverage it to the max! 

Did you know that the various social media platforms have different demographics?  Why is this important?  Are you always aligned?  Are you matching up your message to your audience?

Knowing a little about each platform will help generate better results. Do you know how many users are on each of these platforms? If you don’t, sit back because I’m about to blow your mind!


Most people who are new to social media think a good steppingstone into social media is Facebook. It’s actually a great place to start but I wouldn’t consider it a steppingstone since it’s the platform with the most monthly users. Facebook currently has 2.91 billion monthly active users. You might be thinking that you will never reach all 2.91 billion users and you’re probably right but that doesn’t mean you can’t use the platform to reach as many as possible.

According to research by, the largest age group to use Facebook is 25-34 year old’s.  This data can be very helpful if used correctly. For instance, if you are doing a college night you might post to Facebook, but after seeing these numbers you now know there could be other platforms that might be better for this specific post.   

Here’s a few other statistics that might surprise you!


  • Monthly active users: 2 billion
  • Largest age group: 25-34
  • Gender: 48% female 52% male
  • Time spent per day: 29 minutes


  • Monthly active users 1 billion
  • Largest age group: 10-19
  • Gender 61% female 39% male
  • Time spent per day: 89 minutes


  • Daily active users: 211 million
  • Largest age group: 18-29
  • Gender: 37% female 63% male
  • Time spent per day: 31 minutes


  • Monthly active users: 319 million
  • Largest age group: 15-25
  • Gender: 55% female 45% male
  • Time spent per day: 25+ minutes


  • Monthly active users: 2+billion
  • Largest age group: 15-35
  • Gender: 46% female 54% male
  • Time spent per session: 30 minutes

 Before you decide to post on Facebook or send out a Tweet, consider your message and the demographic of the platform and make sure you’re getting in front of the best audience. 

Social Media Image Requirements Quick Reference Sheet  

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