Best Birthday Parties in Town

Birthday parties are big business!  They’re probably the number one group event that the center hosts, year in and year out.  Does your center have the reputation for having the best birthday parties in town?  Are your birthday parties exceeding expectations?  Is the experience your center is offering making it to social media for all the right reasons?  If not, it’s time to make it happen!  

With BES X, you can create a unique and personalized experience that customers are willing to pay top dollar.  However, you need to make sure your staff is aware of expectations and are executing parties properly.  Make sure you deliver the true value of your parties by showcasing the features you have at your fingertips!

To deliver an exceptional experience for all your birthday guests consistently, you need to start by creating the right offerings.  Make sure party packages are inclusive, easy to understand and offered at the right price point.  Shop around.  What are other birthday party venues offering?  What are they charging?  What are their reviews?  Be mindful of how limitations and restrictions are positioned, as a list of negatives is an immediate turn off. Remember that small celebrations are popular as a result of Covid-19 restrictions so don’t forget to have options for everyone’s needs.  Many centers have started offering an option for parties to be shared and recorded on zoom to allow for restrictions or concerns of some guests.  Definitely something to consider for additional revenue.

Staff is another key element to delivering an exceptional birthday experience.  Hiring the right candidates to delight your guests is always important but birthday party host or hostess, or as we prefer to call them, an Ambassador of Fun, plays a key role in the party success.  Personality should definitely be considered.  The best candidates should be fun, spunky and have the patients to serve children, all while being attentive to parents or party organizers whose expectations are to have the perfect party for their child.  Candidates should fully understand their job responsibilities and commit to delivering exceptional experiences.  This is a critical role in the center.  Be clear with expectations and provide the Ambassadors of Fun with the tools they need to deliver an over the top experience.

A child’s birthday is a very special day for the parent/grandparent/party organizer and if the experience is what they expected or better yet…better than what they expected price is secondary.  It’s all about the experience from beginning to the end.  They want only the best for their child.  By having a dedicated host or hostess, or Ambassador of Fun as we prefer to call them, allows the party organize to relax and enjoy the party too, while every single detail is being handled by the Ambassador of Fun.

Encourage host or hostess to come up with a signature touch they can add to the parties they deliver.  For example, balloon animals, a special game or their own birthday song.  With social media being such a great way to get exposure, how about having each Ambassador of Fun make a photo frame (of course including the center name and website) and offer to take a group photo of the party guests or a special frame for the guest of honor?  Parents LOVE sharing pictures on social media and this is a fun way to remind them to share the party with their friends.  How about a fun game of Bingo?  Encourage Ambassadors of Fun to create their own cards using elements of the party or even ways to get to know party guests.  Need a little help with ideas?  See our “Get To Know You” bingo cards and instructions below.  Use these as a source of inspiration or add your logo and you’ve got an additional activity for party guests and an ongoing reminder for guests of the great party they attended.

As you can see, there are many things that go into delivering a great experience.  What elements can be added from the lanes?  BES X has many features to help you create WOW Birthdays.  These unique features will generate awesome word of mouth advertising AND ways to increase party revenue, get spin off parties and increase open play by getting guests and families back to the center.  Little things add up to make a BIG difference. 

Birthday Welcome Screens – Personalized welcome screens set the tone for a great event.  Welcome screens can be a photo of the guests of honor or customized with one of 12 birthday backgrounds available in the BES X Marketing Kits. This is one of the must-haves for a great party. 

LED Color Effects – Are you using this feature for your birthday parties?  Especially when you have multiple parties at once, you can easily differentiate between parties by giving each one a different color.  It is also a great way to direct guests to the correct party.   

Birthday Photo Capture – This feature is available with Oceano, Fairy Tales, Prehistorica, Birthday, and Bowlopolis environments.  Take a picture of the birthday child and insert them into the fun.  The kids love being part of the party!  This is a feature that adds value to birthday parties and should be showcased on the marketing material.  This personalized service creates a unique selling point for your center and great photo opportunity for the parent to share on social media with their friends.  In fact, the Ambassador of Fun should remind the parent to be on the lookout for their child’s picture and even suggest the tagline.  My child made it to the big screen at (name of center) or something clever they can post with the image.

Monster Factory – Incorporate this feature into the last 15 or 20 minutes of party time (time may vary depending on how quickly the guests are bowling.  Allow enough time for each guest to build a monster.  At the end of the party, present each child with their take-home creation!  Character Factory can be incorporated into parties in the same manner for older children or adults.  Be sure to print each and distribute at the end!

Birthday Wheel – Keep the party lively by adding a little fun with Birthday Wheel.  This visually captivating feature chooses a lucky person at random to be a winner.  Prizes can be provided by party organizer or provided by center.  A nice “congratulation” bounce back voucher is always well received.

People don’t outgrow the desire to feel celebrated or special on their birthday.  Don’t forget to offer party options for all ages.  Everyone likes to have fun on their special day and bowling is the perfect activity that can be enjoyed by all.  Actively market birthday parties and make the experience one that will earn your center the reputation of having the best parties in town.  Take a look at your birthday party program…do you have room for improvement? 

We’re here to help.  If you need assistance revamping your party program, our customized Virtual Marketing Manager Program might the answer you’ve been looking for.  For more information on the program, send an email to and let us get you on the road to securing your reputation of having the best parties in town!!

Get to Know You Bingo Cards and Instructions

This fun activity is executed by the AOF and is a great way for guests to learn a little more about each other and keep them entertained while waiting to bowl.  Selection of 4 cards and instructions are provided.

Ambassador of Fun Acknowledgement

Does Your Website Need a Little Spring Cleaning?

Spring has sprung!  Clocks have been set forward and winter is officially over.  What’s on your radar for Spring Cleaning?  Clean the gutters?   Strip and wax the floors?   Power wash the entrance?  Clean the monitors?  Have the vent hood steam cleaned?  Inventory and clean the rental shoes?  Many centers took the opportunity to do deep cleaning while the center was closed so there’s not too many things left on the list.  However, one item that is often overlooked is the center website.  Yes, putting time on your Spring Cleaning schedule to spruce up, and review the website will be time well spent.  After all, your website is an integral part of your business. 

  • Serves as an anchor for your marketing
  • Promotes and sells your services
  • Connects with new customers and helps engage and retain existing customers
  • Helps smaller centers compete with larger ones
  • Builds credibility

Often the center website is the first point of contact for new customers.  Make it count.  Be sure information is current, accurate and inclusive.  A center website offers an endpoint and great call to action that should be included in all marketing messages.  By adding your website url to all marketing messages, potential customers can conveniently learn about your products and services.  The website should be the home to all the center’s important information and a helpful resource.  Information should include:

  • Center address
  • Center phone number
  • Contact form or contact email address
  • Hours of operation
  • Offerings (what can they do)
  • Programs
  • Prices
  • Special promotions
  • Upcoming events
  • Loyalty Program
  • Honor scores/news

It’s important to include the information customers are looking for.  How do you know?  Ask the employees what most incoming phone calls are pertaining to or have a chat with the Events Coordinator to find out what the most frequently asked questions are.  Also make sure you are featuring your unique selling proposition (USP), which is a statement that differentiates your center from your competitors.  

A center website is a great source to build credibility.  Won any awards lately?  Been recognized in the local news?  Be sure to share your success!  If you’ve got it, flaunt it!

However, on the flip-side there are a number of things that can appear on the site that can quickly diminish your credibility.  Therefore, during your Spring Cleaning, make sure to scan the website and avoid the common mistakes that can tarnish your credibility.

  • Outdated information
  • Old or outdated layout
  • Spelling and grammar errors
  • Poor quality photos
  • Photos with watermarks – make sure you have proper permission to use photos.
  • Incorrect information
  • Broken links

Now, more than ever before, customers are expecting to be able to conduct all their business online.  From banking and shopping to planning their next outing.  Is your center website making it possible to conduct business with you?  Is the website mobile friendly?  Is the center being found when customers are doing a Google search?  Are you offering reservations online?  Can customers conveniently purchase gift cards?  Don’t give your customers a reason to go someplace else for their entertainment needs just because the website didn’t satisfy their needs.  Take time to make sure your website is robust and the first impression customers get is a true representation of the center brand.   

SOS 10_What Message Does Your Website Tell

« Older Entries Recent Entries »