Category Archives: Miscellaneous

Social Media and Your Center

When you hear the words “social media” what comes to mind? Free advertisement, customer engagement, increased business or do you think more work added to an already full workload?  The positive benefits of social media, definitely outweigh the negative ones. 

If you are hesitant to start using social media because you think it is going to consume too much of your time creating content or posting consistently,  then keep your focus on the positive…what it CAN DO for your center.

Social media gives you access to a huge audience that you may not have reached with traditional forms of marketing.  Social media allows you to reach customers that might not have ever visited the center and it keeps customers up to date with what’s going on at the center and encourages them to stop in.  You’re in control and don’t have to wait days for the webmaster to get a new offer on the website to spread the news…go to your social media and get the message out right away.

Gaining followers isn’t as tough as you might think.  You have to speak this generation’s language.  Something as simple as table tent or sticker and posting in house monitor ads letting people know you’re now on social media will help get that following started. Once that following starts to build let those followers help you promote and do some of the work for you. Turn them into your marketing team.  Run promotions offering deals to followers who share your posts. This will soon become a snowball effect…followers will share what you post and THEIR followers will share and the next thing you know you’ll have an avalanche of new followers and customers.

Another key element of social media success is making sure to get on as many platforms as possible. Each of the platforms attract a unique set of demographics allowing your center to be exposed to a wide variety of new customers.   

Most platforms only require an email, username, and password to get started.  Don’t let excuses get in your way of using social media to drive more business to your center.

Are you avoiding social media because it’s out of your comfort zone or you’re not sure how to start?  Don’t forget that Conqueror Maximization Program Preferred Customers receive 2 hours of consultative marketing service.  If you need a little guidance, we’re here to help.  Request your consultative call here.  We will be featuring best practices of the various social media platforms in future posts so stay tuned.   Request marketing consultative call here.

There’s no better time to start leveraging social media.  As for me, I would like to share more today but it’s time for me to make my daily social media posts. 🙂

Enjoy some free Thanksgiving Social Media elements and bonus MMS Ad!

Ten Ways to Motivate Beyond Money

Staffing continues to be a challenge for most centers.  It’s frustrating enough that there are slim picking when it comes to candidates to hire, and then you have to overcome the hurdle of them actually showing up for the interview.  If you’ve been fortunate enough to select, interview and hire for openings at the center, the challenges aren’t over.  Will they actually report for work?  If so, will they be engaged or motivated to work and provide the level of service the customers expect and deserve or are they simply there to collect a paycheck?  This might be one of the biggest issues centers are currently facing! Employee engagement reflects the involvement and enthusiasm of employees.  According to the State of the Global Workplace 2021 Report, there is only 20% employee engagement as a result of the pandemic. 

Engaged employees act differently, going above and beyond to exceed customer’s expectations, which gives the center a competitive advantage.  They are motivated!

Studies have found that motivated employees take less time off, stay with their employers longer, and help increase the company’s profitability. 

Unmotivated employees have contributed to economic losses of over $450 billion in the US alone.  How do you foster employee engagement and morale?  Money may have played a role in getting someone to accept a position but it’s not the only motivator in terms of performance.  Employees can become engaged when their basic needs are met and when they have an opportunity to contribute, feel like they matter and are given chances to learn and grow.

Ten Things to Promote Employee Engagement and Motivation

  1. Adopt flexibility with work schedules.  This helps employees achieve a healthy work-life balance.  There are a number of scheduling apps on the market that make it easy to give employees the flexibility of switching shifts without adding to the manager’s workload. 
  2. Incorporate technology to make the job easier and allow the employee to be more efficient and less stressed.
  3. Be mindful of personal hardships and challenges.
  4. Equip employees with the proper tools to do the job.
  5. Create an environment that is conducive to contributing.   From ideas and recommendations to customer insights and challenges, encourage employees to share by intently listening, with the mindset and willingness to see things from their perspective and give their ideas and recommendations a try.
  6. Set clear goals and provide real-time feedback.  The younger workforce thrives on achieving goals and expects timely feedback.
  7. Provide recognition and respect.  This can be as simple as a thank you from a manager but, it must be authentic and sincere. 
  8. Create a sense of ownership for the staff.  They will consider the success of the center as their own success.
  9. Support a cause that’s important to them.
  10. Develop a sense of true inclusion. According to Salesforce, 73% of employees are empowered to perform their best when they feel their voices are heard.  Create a work environment where employees feel they can be themselves, where they are supported, respected, and valued  for what they bring to the table and who they are as a unique individual. 

Today’s employees need a sense of purpose.  They need to feel recognized and acknowledged and need to feel like they have a path.  They want to feel like their work connects with their personal goals and values and those of the center.  When you’ve obtained buy in from employees and they are motivated and engaged the results are obvious.  A happier employee delivers a better customer experience which results in more revenue and a more successful center. 

Something to think about!

Keeping employees motivated and engaged is well worth the time and effort!  However, this doesn’t have to all fall on your shoulders.  Consider giving your league bowlers the ability to recognize employees that go the extra mile or provide outstanding customer service.  American Airlines AAdvantage Club Elite Members receive AAplause Certificates that can be filled out and given to a team member or mailed into Corporate.  The certificates are associated with prizes and corporate recognition. 

Issue each league bowler 5 certificates (or quantity of choice) at the beginning of the season and share with them that this rewards program is designed to keep staff members motivated and engaged so they, your valued customers,  continue to get the very best experience possible.   Share that their feedback is valuable and the center would like for them to help recognize employees that are going the extra mile or are providing outstanding service.  This instant gratification gives the employee a sense of pride and they will naturally want to strive for that feeling again.  Providing league bowlers with these certificates shows them their input is valued.  Each certificate will be entered into a monthly drawing for recognition awards of the center’s choice or certificates can be redeemed for individual awards.  Certificates can also be provided to managers or the entire staff to foster camaraderie.

Here are a few items you might consider for recognition awards:

  • Bartered items such as movie tickets, meals, etc. 
  • For larger monthly drawing consider a limo ride to a nice restaurant for dinner for 2 or something else that employees will likely not treat themselves to.  Of course, these items can often be bartered, as well.
  • Front row parking spot.
  • Time off with pay.
  • Donation to charity of choice.
  • Bowling party with friends or family.

Bravo Certificate Templates  

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