Category Archives: HyperBowling

Turn New Customers into Loyal Fans

The pandemic is in the rear view mirror and centers are cruising on the road to recovery with exciting findings.  Bowling is back, and stronger than ever.  Some centers are reporting record breaking numbers while others are sharing that business is getting better each day.  All of this, with, in most cases, fewer employees.   However, one of the MOST EXCITING discoveries is that centers are enjoying brand new faces to their facilities.  Society has been stuck in homes for so long and with the positive light that has been shined on the bowling entertainment industry, people are stopping in to see what it’s all about.

This is the opportunity to put your best foot forward and show these new customers a memorable experience so they stay longer and return more often…nurture the relationship and enjoy them as loyal customers for years to come.

Today, every customer should be being treated as if they were the most important customer of all.    The goal is to have every single customer transformed into a loyal customer and enjoy the benefits of watching center revenue continue to climb for months to come.  So how do you ensure your customers develop into your loyal fans?

Cultivating customer loyalty means customers will give you one chance to capture their business.  You must understand and learn who your customers are and exactly what their needs are.  This awareness helps identify pain points and enhance the services to provide exactly what the customer wants and needs.  By creating a brand and experience the customers want to support, you’re turning them into your biggest and most loyal fans.  These loyal customers generate a unique kind of marketing, by telling their friends about the center with enthusiasm and drive potential customers your way.

So what do you need to do to turn these brand new faces into raving fans?  Start by creating raving fans from the staff.  Make sure your team is in love with your center, service and brand as a whole.  Find ways to actively show them they are important.  Does the center have a culture where the staff feels valued and excited? You can start establishing this type of culture by making sure you are paying the staff fairly.  Take time to offer additional perks and honor the successes and victories.  Work to facilitate teamwork and lead by example.  Don’t be afraid to roll your sleeves up and work beside them when the going gets tough.  Seeking input from the staff and listening intently when they respond should be routine.  Treat staff respectfully and make sure they always know how much they are appreciated and how much their ideas and contributions are valued.  Engaged and happy employees provide more effective customer service, which boosts customer loyalty and retention.

Recognizing your customer’s needs is important so you can continue fulfilling those needs and keep them coming back.  Who are they?  What do they need in their lives? From both your staff and the center?  Before you can deliver the experience they want, you must first know what it is!

Build customer loyalty by providing real value to them and their lifestyle.  This all goes back to knowing your customer.  What things are important to them?  Value can come in many forms.  From offering an amazing experience for a reasonable amount of money to offering the convenience of placing orders on the lanes to avoid leaving children in the bowling area unattended and keeping your customers values in mind will go a long way in establishing long-lasting retention and loyalty.  

For long lasting customer loyalty, continually evolve and enhance the customer experience.  Anticipate your customer’s needs before they emerge.  Quicker check-in important to the customer?  Might be time to check out a Kiosk.  New customers more interested in drinking and having fun than seeing who can score the highest?  Perhaps a look at HyperBowling is in your future. 

Recognize ways in which you can continue to adapt the experience the center offers and align it with the current and future needs of the customers, both old and new, to continue growing loyal customers and enjoy a thriving center for years to come.

Want to show your appreciation to first time guests?  Personally thank them for stopping in and provide them a voucher for 15 complimentary minutes of additional bowling.  Download customizable voucher here.

Leverage Your Uniqueness

Using Your Unique Selling Points to Drive Business

Did you know that being unique gives you a competitive advantage and when leveraged, can bring in new customers?  Uniqueness is an asset!  That’s right, what does your center have that makes you unique or special in some way?  BES X and HyperBowling are overflowing with Unique Selling Points or USP’s for your center.  Not only can features be leveraged to make your center stand out, but when those features are woven into programs and promotions, these too, can become USP’s.

Programs can be an add on for events such as the HyperActive Big Shot Challenge or the entire event can be themed and built around a feature such as the Rocky Road Race Day!

The Big Shot Challenge can marketed as an add-on option for events and structured in several ways.  Here’s how it works:

You can set a lane or two aside to run the challenge within the event.  In this case, the time those lanes will be used will be included in the proposal.  However, if you will not have lanes available to choose this option, it can be planned for the end of the event, therefore lanes will be paid as part of original time.

Event guests would each receive 1 ticket (can increase number of tickets, if desired) to attempt to hit the purple multiplier in HyperActive and get a strike.  It’s that easy!  Well, actually it isn’t that easy at all. If the guest is successful, they win a prize.  If the event organizer would like to provide the prize, that’s great.  However, if not, the center can provide a prize of choice.  For example, a voucher for a pizza party for up to 6 people or a $50 gift card to the center.  To get a little FREE ADVERTISING out of the deal, have a “Go Live” option in which guests will win an additional or larger prize if they are streaming live when they win.  Wow…having event guests showcase HyperActive live streamed can get your center and HyperBowling great exposure!!

The Big Shot Challenge can also be a great fundraising add on.  Organizations can seek sponsorship for the Challenge.  Sponsorship fee will be split 50% going to winner and $50% going to organization (or other ratio, if desired).  However, in the case of running the Big Shot Challenge with a fundraiser, each guest that wanted to take a shot would be required to pay (you might consider 1 ticket to be included with registration fee).  Organizations can set the ticket fee, but should consider something having an option for the more tickets, the cheaper (eg. $5.00 per ticket or 3 tickets for $10.00) because once they try it, they will want to try it again.

Promote the Big Shot Challenge by having collateral available that highlights this fun and unique way to entertain event guests and give your center a competitive advantage.  We have even included some marketing collateral and a sample ticket so you can get started right away.

Another fun USP can be using the YouToons boss feature, in which there are dedicated animations for the person designated as “the boss”, to further entertain guest.  Where else can employees get away with laughing at the boss?   Keep in mind, the boss can also be the teacher, coach, guest of honor or other dedicated person that will play along with a little extra recognition

How about theming the entire event as a Race Day with Rocky Road Race?  The first team car to cross the finish line gets a trip to winner’s circle (customer service desk) for their trophy.  From a checkered flag to pit stops to refuel, (buffet or snacks) to “Ladies and Gentlemen…start your engines” to begin the event, Rocky Road Race is a great corporate program that’s easy to execute and makes a unique, fun experience for guests.

 Take a look today and identify your Unique Selling Points.  Are you utilizing these Selling Points to attract new guests?  Are you utilizing them to enhance the customer experience so you get them to return more often?  Are you leveraging these Unique Selling Points to gain a competitive advantage?  Are you earning the reputation of being THE destination place to go to be the host for amazing events?  If not, start today!  You’ve earned the bragging rights!!

Need a little help leveraging your Unique Selling Points or putting programs together that will drive more customers to the center?  We’re here to help!

What unique programs are you using to capitalize on your Unique Selling Points?  We would love to hear from you!

Need a little help getting back to business? 

Send an email to VMM@QubicaAMF.com to request a call.

QubicaAMF Virtual Marketing Manager Program

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