BES Xtras Plus

Courtesy of Marty Gouveia, Max Training Specialist

Hello, this is Marty Gouveia, Field Trainer for QubicaAMF. In our last Summer is Coming segment, we briefly covered how to take advantage of the coming spring break, and with the tools that you have, leverage that opportunity to create additional visits, and new customers for the venue.

In this segment, I will cover some opportunities that may or may not be prevalent for your area. Ideas, ideas, ideas are never a bad thing to open the mind up to, and possibly implement to make this critical time of the year more lucrative.

1. CONSIDER OUR FREQUENT BOWLER TRACKER, IF YOU DO NOT HAVE IT!!! It’s loaded with possibilities from sending email communication to your customer base, to invoicing customers, to gift cards, to loyalty program creation. This module is my personal favorite, and is a powerful tool in target marketing, and customer retention. Contact your local Sales Representative today for more information.
2. DIVERSIFY YOUR CLUB OFFERINGS THIS SUMMER!! You notice I didn’t say the “L” word. Although Leagues are a very valuable part of a centers’ business, the terminology suggests that a certain skill level is required to participate. The word “club”, makes your program sound a little more inclusive to all. Due to customers’ need to get outdoors during the summer, I always am a fan of “If you can’t beat them join them!” approach. Partner with a local sports team, in this example, lower end professional baseball, and create a club where during the program, the group breaks away from the center and attends a couple of games TOGETHER. Lower level baseball is usually way more affordable, local, and what better way to give the new participant perceived value than going together 2 or 3 times, rather than just once for a big league club. Also try to partner with local golf courses for a pins and greens club, where you alternate between bowling and golf each week.
3. TAKE ADVANTAGE OF THE SUMMER HOLIDAYS BY CREATING EVENTS. Memorial Day, 4^th of July, Labor Day, are traditional camping weekends I know, but it never hurts to plan some summer themed parties, or tournaments during these slower days. Isn’t it kind of funny that sometimes the Monday during a 3-day summer weekend is always the busiest day? So plan your events on Saturday or Sunday during the day on these weekends.
4. YOU HAVE ALL THE TOOLS-GAMES-ADVERTISING TO MAKE THIS STUFF HAPPEN, USE IT!! Whether it is uploading custom images for advertising playlists, to custom signature grids, on-lane advertising, implementing MAD Games or Special Games, make sure you are utilizing what you already have to make your venue a destination spot for the summer!!! The little extra you put out there for your customers’ experience goes a long way in return visits, and positive feedback to friends and family.
5. CONSIDER GIVING OUR VIRTUAL MARKETING MANAGER A SPIN!! Do these ideas all sound good but you simply don’t have the time or expertise to put full promotions together? Our Virtual Marketing Manager program has a vast repository of customized programs and promotions that will get you promoting and executing quickly. Whether it’s attracting more kids or using your system to enhance the customers’ experience, the Virtual Marketing Manager program is designed to help you grow your business and sustain your success for years to come. Click on the link below for more information or contact VMM@Qubicaamf.com and one of our Virtual Marketing Managers will contact you.

With all of that information, we are going to wrap up. I hope the ideas presented above give you a little motivation to try something new this summer, whether it’s a new bowling program, or maybe acquiring Frequent Bowler Tracker to streamline multiple opportunities in one module. This is Marty Gouveia saying good luck, and until next time.