Author Archives: BES X Marketing Manager

Create Holiday Customization

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Create Holiday Customization The holidays are quickly approaching and many of us are already starting to make our Halloween, Thanksgiving, Christmas, and New Year’s plans. While planning the festivities you will be offering customers during this exciting and magical time, keep in mind the tools at your disposal to get the word out to them. This means updating your advertising, experiences, and MMS displays to showcase how your guests can create lasting memories in your center.

A great place to start is uploading any of your promotional materials as advertising to be displayed through your MMS system. This is not something we do every day, but you can find guides for uploading your advertising to Conqueror and adding them to your MMS sequences  

If you would like to take it to the next level, create an Experience so your staff can easily sell your holiday promotions and parties with only a few clicks. Choose one of the holiday themed environments as the default to help your guests get in the spirit!

Then, head over to your MMS settings and use the Experiences button at the bottom to enter a tagline, graphic set, and pricing. You can then display your BES X Experience, your MMS monitors so your guests can see all that BES X and your center have to offer during the holidays. If you are not sure how to get started or need some inspiration, head over to the BES X Experiences Marketing Kit for everything you will need!

Exclusive Offer with a Twist of Fun

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As an entertainment center operator, filling lanes during slow periods can feel like a challenge—but it’s also the perfect opportunity to get creative and supercharge your business. Imagine an exclusive online-only promotion that not only gets customers through the door but turns their visit into a fun, interactive experience while introducing them to your latest technology. Sound like a homerun? It is!

Here’s how it works:

  1. Pick off-peak times and create a compelling offer that can only be snagged by booking online.  This exclusive promotion encourages guests to plan, filling up those slow periods while creating awareness and usage of the kiosks.  Win-win – center fills the lanes and customers get a deal!
  2. Guests are directed in the reservation confirmation email that they must check in for the exclusive online reservation from the kiosk.  This reduces staff workload, speeds up the process, and gets customers engaged with the technology.  It’s quick, it’s easy, and it feels like a VIP experience from the start. 
  3. Offer a unique gift upon check-in from the kiosk.   Whether it’s a cool piece of center swag or a custom offer (e.g., drink voucher discount for future visit).  It’s a fun way to surprise them and add value to the experience.

Take the excitement a step further by giving each of the guests the opportunity to spin a prize wheel for even more prizes.   Prizes don’t have to be extravagant, as the chance to win something extra will make their visit more memorable and encourage them to return.  Here’s the secret:  it’s not about the size of the prize, it’s the chance to win that gets them excited. 

Don’t forget to include all the promotion details and check in directions in the reservation confirmation email so the customer knows exactly what to expect and what they need to do.

This simple yet effective strategy not only fills empty lanes but creates a fun and engaging environment that enhances the guest experience.  Give it a try and watch your slow times turn into success stories.

Create your offer and start promoting today with your FREE Exclusive Online Offer MMS Ad

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