Category Archives: Tools To Grow Your Business

Leveraging the Craze

When looking for marketing ideas sometimes hopping on the hype of new movies like the Barbie Movie not only creates a platform for fun promotions but takes advantage of what everyone’s talking about and what’s being featured nationwide.  Taking a trip to your local movie theater might be the key to your next big idea.   When the new blockbuster hit is out it becomes “the buzz…the craze”!  The news is covering record box office numbers, while society is having a little fun and dressing the part and gathering with friends to celebrate the movie experience together.  The movie is featured everywhere…on apparel, selfie props, merchandise, and people are dressing the part of the characters and posting on their social media. The movies raking in the most money are the ones that can be leveraged to draw that excitement and enthusiasm into the center.   Why not capitalize on this in your center? The Barbie Movie is currently playing in theaters and is being talked about everywhere. Does anyone else think a Barbie Night or a Pink Theme event could get customers excited? Sometimes coming up with ideas for an event like this can be tough but don’t forget to reach out to your staff for ideas. Sometimes your staff will come back with ideas that will blow your mind.   Remember this isn’t a one-time opportunity. Once the Barbie movie has come and gone there will be many more hits that attract kids and adults. Almost yearly a superhero or animation franchise movie comes out and that is also a perfect time to capitalize on the hype. This doesn’t have to just be a movie thing. This can work with the hottest tv shows and with whatever current sport is going on. I know staff always enjoys when they can wear their favorite team’s jersey to work. The ideas are endless when it comes to events that you can host to bring in customers.   Sometimes these ideas aren’t easy to come up with and you just need a little seed planted in your head to help kickstart your ideas. This would be the perfect time to check out the Seeds Of Success Podcast. Weekly,  Dottie and Orly release a show that plants those seeds for you to grow into money making ideas for your center The show is now available on your favorite podcast platforms, or you can check out our Linktree to listen and subscribe or follow our other Beyond the Frame social media channels.


  • Host a themed bowling night, week, day, or month.
    • Create the atmosphere with a custom created light show. (In the case of the Barbie Movie create a totally pink atmosphere)
    • Encourage guests to come dressed as their favorite character of the movie or show and get a special offer or official swag.
    • Consider unique colored pins for a “Get A Strike for Barbie” promotion (or other movie character).
    • Offer character themed food and beverages.
  • Setup a themed Selfie Booth that is co-branded with your center logo.  The Barbie Movie has adorable Barbie and Ken boxes that are readily available online.  Have movie or character related props available for guests to be creative and have fun with the experience.
  • Get social media-savvy. Use social media to promote your themed events and promotions.  Tag the movie or show in posts and use relevant hashtags.
  • Have a costume contest.
  • Play themed music and videos in the center.
  • Allow staff to wear themed apparel to work and offer a prize for the most creative.  Let the employees experience the fun too.
  • Partner with local movie theatre to offer cross promotion opportunities.  Display movie promotional cutouts or run movie trailers on televisions and monitors or provide a special offer for movie goers with their ticket stub in return for movie tickets for staff.


  • Plan early.  Establish a relationship with local theatres and gain knowledge of upcoming potential hits in advance.  Start by planning your marketing and promotional activities early so that you’re ready to take advantage of the hype when the movie is released.
  • Be creative.  Don’t be afraid to involve the entire staff and have fun with the planning and execution.
  • Measure your results.   It’s important to track your results so you can see what’s working and what is not working.  This will help fine-tune the marketing and promotion so the results will be even better next time.

Don’t be afraid to take advantage of national hype of movies or the latest craze.  It’s clear to see that people just want to have fun!!


Movie Insider This is a great resource and has great filtering capabilities to assist in keeping in the know.

IDMB Browse this site to find out everything you want to know about movies and tv shows.

A Reason to Celebrate

When we think of August, a few things that pop into our heads are probably going to be fall leagues and back to school. There is another big event that we might be forgetting about. That event is National Bowling Day. This year National Bowling Day takes place on August 12th. This is a great opportunity to host some special events in your center on that day or leading up to that day.   Bowling holds a special place in our customers hearts, and this is a perfect opportunity to share this passion with them. There are plenty of times when we need a reason to celebrate something in our centers but some of the holidays or events might not work for your specific center. National Bowling Day is a day we can all enjoy since it is celebrating a sport, we all love and enjoy.   So put on those thinking caps and let those promotional and marketing ideas begin to flow and enjoy National Bowling Day.

Here are a few ideas to jumpstart your creativity:

  • Fun competition.  How about most strikes in an hour?
  • How about a low game tournament?
  • Run Lucky Train throughout the day for prizes.
  • Looking for something for the entire family?  Have a Match My Monster Contest.
  • Provide double or triple loyalty points on National Bowling Day.
  • Bring a friend, friend bowls free!
  • Create a National Bowling Day special food item or drink.  Limited time.  Don’t let FOMO strike!!
  • Make sure to have all programs and promotions prominently displayed in the center (digital ads, flyers, POS Displays, etc).
  • Have other activities planned throughout the center.
  • Get the community involved and partner with other small businesses to provide additional fun and opportunities.  (Chair massages, facepainting, clowns, photo booth, etc)
  • Combine National Bowling Day with a school supply drive for an in-need school.  Bring in a new supply (can provide a list to choose from, if desired) and receive a special offer.
  • Got HyperBowling?  Promote HyperBowling with a special offer just for National Bowling Day!
  • We are Mad for Bowling.  Buy 1 hour of Mad Games get ½ hour free. 
  • Create a National Bowling Day Photo Backdrop and provide fun props to encourage customers to capture their memories and continue the fun.   Give bonus loyalty points or a special offer if picture is posted on social media.
  • Invite a local celebrity to show their support by inviting them to kick off National Bowling Day by rolling out the first ball of the day and invite media to cover. 

Running out of time? Click here for National Bowling Day material to help you promote.

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