Category Archives: Keeping the Staff Pumped

Staffing for Success

Covid-19 has radically redefined how we do business.  Policies and procedures have changed, customer expectations have changed, employee needs have changed and the new norm suddenly means new challenges.

One of the biggest challenges centers are faced with is staffing.   Many positions actually pay less than the expanded unemployment benefits many people are receiving. In fact, in August 2020 68% of unemployed workers were collecting more on unemployment than they earned while working. 

The pandemic also resulted in some taking the opportunity to go to school and pursue a new career, while others sought employment at businesses that were considered essential or had more opportunities for hours.  Working families have struggled with juggling work and online school for their children.  This challenge resulted in some parents giving up their jobs to facilitate childcare and schooling for their children.  Bottom line, there are fewer candidates to fill positions.

A key element in the road to recovery is having the best staff possible in place so they can deliver the best experience possible.  So how do you compete with the attractiveness of unemployment and the reduced number of candidates without breaking the bank?   Below are a few ideas to help attract candidates to your job posting that are relatively low cost.

  • Signing bonuses for new hires
  • Recruitment program
  • Temporary pay bumps for a defined period of time…1 week, 1 month, 1 quarter.  You set the time, based on your budget.
  • Differential pay for peak shifts.
  • Time off with pay for a job well done
  • Employee recognition such as Employee of the Month that includes incentive
  • Grocery delivery stipends
  • Memberships to a streaming service
  • Gym membership (this can often be bartered)
  • Host random drawings and contests for prizes.  These prizes can be bartered.  Consider items such as movie tickets, restaurant meals or discount coupons, groceries or other things that would be appreciated and valued by staff.

Make sure to update all job postings to reflect your COVID-19 action plan (e.g. social distancing, staggered shifts, reduced customer capacity, face mask policy, enhanced cleaning procedures).  This reassures candidates that their safety and health is a priority. 

Tap into your reliable resources.  Ask current employees if they know of anyone looking for a job.  Employees that are happy, reliable and do a great job are likely to associate with friends that are similar.  You might even consider a recruitment program to encourage employees to help fill empty positions.

Post your employment opportunities at the local colleges and universities.  Students often struggle with having experience for their resumes upon graduation.  Be mindful of the positions these young students fill and how you can structure the job description to provide that much needed experience that can be so valuable on a new graduate’s resume.

Post current job openings on social media.  Boosting a post is very inexpensive and can generate great results.  Make sure the post is shareable and encourage current employees and customers to share on their timeline.

Don’t forget to advertise to the customers that are currently inside the center.  High definition advertisement on monitors is quick and easy and many times the call to action is answered immediately.  Consider having table tents throughout the center containing a QR Code that takes customers directly to the employment application or openings available.

Getting the best team members in place might be a challenge but taking the time to find the right ones can result in a more successful center.  Don’t just settle because they can start right away.  Employees are the face of your business and responsible for delivering the experience customers expect and even 1 bad apple can have a negative impact on the whole journey.  So make plans to staff for success!

ADDITIONAL RESOURCES:

Now Hiring MMS Ad and Social Media Post

Cultivating Employees that Want to Help You Grow

Promoting Motivation While Growing Your Business

No matter if the economy is in an upswing or a downturn, one thing remains certain, retaining valuable employees is crucial for companies. While a competitive salary and first-class benefits are definitely attractive, most employees also seek meaning in the work, as well as appreciation for their efforts.   This emotional value can result in the difference between employees who put in the minimal effort and the ones who are invested in the company’s mission. Not only are the employees happier and more productive but the company saves time and money recruiting new hires. On average, it takes 42 days and costs approximately $4,129 to fill a single position.

Our nation’s businesses have faced many unprecedented challenges in recent months. Employee motivation is down. The pandemic has given the workforce a dozen reasons to be frustrated, discouraged and unmotivated.

As a result of the guidelines center must abide by, it might not be possible to accommodate large corporate gatherings at this time and companies might not be ready to host in person events. However, the center can still offer companies a great way to show their employees how much they are appreciated by offering companies employee appreciation vouchers.   These customizable vouchers are a great way to get new customers in the center and should include an attractive offer. A common offer is:

One hour of bowling and shoes for up to five people, a large one topping pizza and a large soft drink for each person (or pitcher of soda if applicable). Keep restrictions to a minimum. Remember to choose positive rather than negative words for any limitations or restrictions.   These vouchers can be customized with the company’s logo to make it easy to track by ringing in redemption on a dedicated price key for each company.

There are a number of ways to “price” appreciation vouchers.

  1. Discounted retail price, paid in full by company. Be sure to advertise the retail price in the communication to the business so they see what a great deal they are getting.
  2. Full retail price paid dollar for dollar with certificates from their business to be used as employee appreciation of center employees. This is no upfront revenue but it brings in customers who will likely eat, drink and play more than the given amount. As an added plus, center employees will love being recognized. This option only applies when the business has something to offer that would be appropriate to barter. Depending on how many vouchers, the company requires, this could also be partial certificates for center employees and remainder of the total as cash.
  3. Free.  This is a great way to build loyalty with businesses and show goodwill in the community while still getting customers to the center and exposing them to a great entertainment experience.

This program is a great way to form relationships with area businesses and when the time is right, they will have the center top of mind for hosting a party or teambuilding event.   Make sure the sales team is keeping accurate records and capturing names, numbers and emails for future contact.

A sample, customizable Employee Appreciation Voucher and Email/Social Medial graphic can be downloaded below to get you inspired and started right away.

Customizable Employee Voucher (Sample and Template)

Email_Social Media Graphic

Additional Employee Appreciation Material and other revenue generating programs available as part of the QubicaAMF Virtual Marketing Manager Program. For additional information contact VMM@QubicaAMF.com

What unique programs are you and  your center doing to generate new business?  We would love to hear from you!

Email tips:

How To Write A Sales Email People Want To Respond To

 

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