Tag Archives: Seeds of Success Podcast

Let’s Get Creepy

Summer is over, school is back in, and fall leagues are in the air. That also means it’s time to start getting ready for Halloween. This is the perfect holiday to get creative and transform your bowling center into a spooky wonderland. There are plenty of ideas when it comes to bowling centers and Halloween events. Today we will share a few ideas with you to help you get started on your successful Halloween event.

  1. Decorating – Make sure to get your staff involved. They will see this as a fun task, and they can be very creative in transforming your center into a fun environment.
  2. Costume Contest – Have customers and staff dress up and offer gift cards and other prizes for winners. You can break this into many categories including adult, child, and staff. This is also a great opportunity to get pictures to post to your social media. This will get customers sharing the photos and posts which will be more exposure for your center. The gift cards can be from your center or from other local businesses. Remember you can ask for these to be donated. Businesses like to be promoted during big events like this.
  3. Trunk or Treat Event – Parents enjoy bringing their kids to a safe event in the community. This is also a great way to get people to your center who may not have been there before.
  4. Halloween Music – Make sure to keep the theme going by playing all your favorite Halloween music.
  5. Set your default BES X environment to HalloPin – Frightfully fun for all ages.
  6. Have a Match My Monster contest – have a staff member bowl to create their monster using Monster Factory and have customers attempt to match the monster for a prize.  Here’s a social media post and MMS Ad to help you get started.

These are just few things we have shared with you today but for more ideas and tips make sure to listen to our Seeds Of Success episode

 S2E Ep26_Let’s Get Creepy. Listen on all major podcast platforms.  

Change Isn’t Always Easy

Change isn’t always easy and sometimes can even be flat out scary!  However, change is critical to remain competitive and attract new customers.  Bowling has been around for many years, but to attract new customers and keep existing ones interested, you need to evolve and adapt to the changing needs and preferences of the customers.

Here are a few reasons why change is important and necessary to grow:

  • Meeting customer expectations

Today’s customers are looking for a unique and immersive experience that everyone can participate in, despite their skill level or physical challenges! Customers also expect convenience and that the experience includes today’s modern technology.   However, incorporating technology and delivering immersive experiences can result in making some operational changes to fully maximize the technology to deliver the experience the customers have come to expect and demand.  For change to be embraced and to remove the fear, transparency with the staff is super beneficial and will make the transition much smoother.

  • Staying competitive

Customers have many entertainment options available.  As a result, for the center to stay competitive, you need to offer an experience that can’t be found anywhere else.  Are you mindful of the latest trends?  Do you have a game or attraction nobody else has?  Has the center plugged into TikTok?  Does the center support a cause?  Dive into the things that are important to today’s customers to help the center stay competitive and attract the younger audience while being mindful of the other audiences as well.

  • Appealing to a wider audience

It’s important to have appeal to a wide audience.  Bowling and entertainment centers can have appeal to families, kids, young professionals, seniors, teens, social groups, non-profit organizations, schools, companies, and the list goes on and on.  Don’t be afraid to offer new activities, games, programs, or offerings that are tailored to specific groups.  Introducing new features can attract new customers as well as rekindle enthusiasm with existing customers.

  • Keeping existing customers returning

Even the most dedicated and loyal customers can become bored with the same old experience.  Don’t be hum drum!  Change it up!  Offer something new.  Change the look!  Update your advertising.  Update your menu.  Feature a new bowling game or environment (Odd Duck, YouToons, Rocky Road Race, etc).  Add a HyperHour!

Change should be looked at with excitement and seen as an opportunity to grow and attract new customers.  By staying on top of the latest trends, introducing new attractions and amenities, and offering amazing inclusive and immersive experiences you will attract new audiences and keep current customer coming back for more.

If you’re ready for some change but are a little apprehensive to take that first step, we are here to help!  If you are a Conqueror Maximization Program Preferred customer, you can utilize your 2 hours of Marketing Consultative Service to work one on one with a marketing expert to explore what changes you can incorporate into your business to keep the flow of customers on the rise.  If you’re not a CMP Preferred customer, contact SuccessCoach@QubicaAMF.com to explore consultative services available to help you grow.

Listen to our latest Seeds of Success podcast, S 2 Ep 2_Change Happen.  Click here to explore where to find our podcast.

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