Don’t Be Afraid of Fun!
BES X offers so many fantastic features that allow customers to have a fun and unique experience each visit. Are your customers leaving your center saying…”Wow…that was SO MUCH FUN!”? Are your employees engaging with the customers and having fun themselves? If not, it is usually very obvious by their body language, tone of voice and facial expressions. Employees should be comfortable recommending specific features based on the demographic of the customer and even sharing what their favorite game or feature is. Employees should be engaged and having fun too!
Seize every opportunity to enhance the customer’s experience and weave fun into it from the time they consider bowling and check out the center on the website until the time they walk out the doors after their visit. Encourage your employees to talk to customers, to do unique things that add to the experience. For example, run Lucky Train for a slice of pizza or give the next person to show them a hole in their sock wins a free game of bowling on their next visit. It’s all about being engaged and making each visit unique and memorable.
With selfies being the craze these days, give your customers some fun props that they can use when they take their photos from the console. Encourage them to use the props to strike fun poses and share them on Facebook or Instagram.
Fall is officially underway and with Halloween just around the corner, don’t forget to showcase the exclusive, frightfully scary HalloPin environment. Make plans to incorporate the HalloPin Animated Ad into your advertising and on the center website. Add Virtual Red Pin and incorporate the “bloody” red pin into the experience. Don’t forget to let customers create their own monster experience with Monster Factory. Be sure to give them the take away which most likely will wind up on the refrigerator door as a constant reminder of the fun experience. It’s all about the experience and the many aspects of the experience that turn it into a memory and great source of word of mouth advertising for the center.
As a thank you for being a BES X customer, we have put together some Monster Factory/Halloween Photo Props. Props can be customized with center name and/or website. Download and take to your favorite printer, mount to a 1/8” X 12” wooden dowel with hot glue and let the fun begin.
If you do not have a printer that can print and die cut the designs they can be ordered and even customized with center name on call out at a very reasonable price and shipped right to your doorstep. Contact Sterling Thompson at st@thompsonprintsolutions.com or call 1-(800) 842-0192 and he’ll be happy to assist you. As an added convenience, these props can also be purchased at the Print Solution website and can be found in the BES Xtras section. They’re affordable, fun and make a great addition to an already amazing experience. Please note, to have access tot he Print Solution website you must be registered and approved as a user. To gain access, click on New User and complete the profile which MUST include your QubicaAMF customer number in the title field. Upon approval, you will receive an email letting you know you can begin your shopping.
Photo props can be displayed in a vase filled with colored marbles at the customer service desk or in variety of other creative ways. Encourage customers and employees to take photos using the props with their smartphone and post on Instagram or Facebook, making sure to tag your center. Provide your customers additional fun and turn them into your best advertisers.
6 Genius Ways to Use Selfies in Your Marketing is a great article to help you better understand how to incorporate the fun of selfies into the center marketing plan.
We would love to hear the results of using the photo props we have provided. Please share your comments below or write us at BESXtras@QubicaAMF.com and be sure to include your favorite selfie’s.
If you are looking for programs and promotions designed to enhance the customer’s experience and make you more money, check out our Virtual Marketing Manager Program or contact VMM@QubicaAMF.com.
