Count Me In
Social media has become an essential tool for centers looking to grow and reach new customers.
If you weren’t fully convinced that your center needed to be more involved in social media after the last post regarding the value of utilizing social media in your center (Social Media And Your Center) then perhaps learning about the demographics of the various platforms might sway you to leverage it to the max!
Did you know that the various social media platforms have different demographics? Why is this important? Are you always aligned? Are you matching up your message to your audience?
Knowing a little about each platform will help generate better results. Do you know how many users are on each of these platforms? If you don’t, sit back because I’m about to blow your mind!
Most people who are new to social media think a good steppingstone into social media is Facebook. It’s actually a great place to start but I wouldn’t consider it a steppingstone since it’s the platform with the most monthly users. Facebook currently has 2.91 billion monthly active users. You might be thinking that you will never reach all 2.91 billion users and you’re probably right but that doesn’t mean you can’t use the platform to reach as many as possible.
According to research by sproutsocial.com, the largest age group to use Facebook is 25-34 year old’s. This data can be very helpful if used correctly. For instance, if you are doing a college night you might post to Facebook, but after seeing these numbers you now know there could be other platforms that might be better for this specific post.
Here’s a few other statistics that might surprise you!
- Monthly active users: 2 billion
- Largest age group: 25-34
- Gender: 48% female 52% male
- Time spent per day: 29 minutes
TikTok
- Monthly active users 1 billion
- Largest age group: 10-19
- Gender 61% female 39% male
- Time spent per day: 89 minutes
- Daily active users: 211 million
- Largest age group: 18-29
- Gender: 37% female 63% male
- Time spent per day: 31 minutes
Snapchat
- Monthly active users: 319 million
- Largest age group: 15-25
- Gender: 55% female 45% male
- Time spent per day: 25+ minutes
YouTube
- Monthly active users: 2+billion
- Largest age group: 15-35
- Gender: 46% female 54% male
- Time spent per session: 30 minutes
Before you decide to post on Facebook or send out a Tweet, consider your message and the demographic of the platform and make sure you’re getting in front of the best audience.