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Leveraging the Craze

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When looking for marketing ideas sometimes hopping on the hype of new movies like the Barbie Movie not only creates a platform for fun promotions but takes advantage of what everyone’s talking about and what’s being featured nationwide.  Taking a trip to your local movie theater might be the key to your next big idea.   When the new blockbuster hit is out it becomes “the buzz…the craze”!  The news is covering record box office numbers, while society is having a little fun and dressing the part and gathering with friends to celebrate the movie experience together.  The movie is featured everywhere…on apparel, selfie props, merchandise, and people are dressing the part of the characters and posting on their social media. The movies raking in the most money are the ones that can be leveraged to draw that excitement and enthusiasm into the center.   Why not capitalize on this in your center? The Barbie Movie is currently playing in theaters and is being talked about everywhere. Does anyone else think a Barbie Night or a Pink Theme event could get customers excited? Sometimes coming up with ideas for an event like this can be tough but don’t forget to reach out to your staff for ideas. Sometimes your staff will come back with ideas that will blow your mind.   Remember this isn’t a one-time opportunity. Once the Barbie movie has come and gone there will be many more hits that attract kids and adults. Almost yearly a superhero or animation franchise movie comes out and that is also a perfect time to capitalize on the hype. This doesn’t have to just be a movie thing. This can work with the hottest tv shows and with whatever current sport is going on. I know staff always enjoys when they can wear their favorite team’s jersey to work. The ideas are endless when it comes to events that you can host to bring in customers.   Sometimes these ideas aren’t easy to come up with and you just need a little seed planted in your head to help kickstart your ideas. This would be the perfect time to check out the Seeds Of Success Podcast. Weekly,  Dottie and Orly release a show that plants those seeds for you to grow into money making ideas for your center The show is now available on your favorite podcast platforms, or you can check out our Linktree to listen and subscribe or follow our other Beyond the Frame social media channels.

A FEW IDEAS TO HELP LEVERAGE THE BLOCKBUSTER MOVIE CRAZE

  • Host a themed bowling night, week, day, or month.
    • Create the atmosphere with a custom created light show. (In the case of the Barbie Movie create a totally pink atmosphere)
    • Encourage guests to come dressed as their favorite character of the movie or show and get a special offer or official swag.
    • Consider unique colored pins for a “Get A Strike for Barbie” promotion (or other movie character).
    • Offer character themed food and beverages.
  • Setup a themed Selfie Booth that is co-branded with your center logo.  The Barbie Movie has adorable Barbie and Ken boxes that are readily available online.  Have movie or character related props available for guests to be creative and have fun with the experience.
  • Get social media-savvy. Use social media to promote your themed events and promotions.  Tag the movie or show in posts and use relevant hashtags.
  • Have a costume contest.
  • Play themed music and videos in the center.
  • Allow staff to wear themed apparel to work and offer a prize for the most creative.  Let the employees experience the fun too.
  • Partner with local movie theatre to offer cross promotion opportunities.  Display movie promotional cutouts or run movie trailers on televisions and monitors or provide a special offer for movie goers with their ticket stub in return for movie tickets for staff.

TIPS TO HELP YOU SUCCEED

  • Plan early.  Establish a relationship with local theatres and gain knowledge of upcoming potential hits in advance.  Start by planning your marketing and promotional activities early so that you’re ready to take advantage of the hype when the movie is released.
  • Be creative.  Don’t be afraid to involve the entire staff and have fun with the planning and execution.
  • Measure your results.   It’s important to track your results so you can see what’s working and what is not working.  This will help fine-tune the marketing and promotion so the results will be even better next time.

Don’t be afraid to take advantage of national hype of movies or the latest craze.  It’s clear to see that people just want to have fun!!

HELPFUL SITES

Movie Insider This is a great resource and has great filtering capabilities to assist in keeping in the know.

IDMB Browse this site to find out everything you want to know about movies and tv shows.

Attracting Quality Candidates that Deliver Exceptional Service

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In the competitive landscape of the entertainment industry, hiring and retaining the best team members is crucial for the success of the center.  A talented and motivated staff can significantly enhance the overall customer experience, leading to customer satisfaction, repeat visits, and positive word-of-mouth and other user generated content.  To ensure you attract quality candidates and assemble an outstanding team that delivers excellent service, it’s essential to implement effective marketing strategies for recruitment. 

Six Ways to Attract Top-Notch Candidates

  1. Showcase Your Center’s Unique Culture and Values: Every center has its distinct atmosphere, values, and culture.  Highlight these aspects in your marketing efforts, just as you do when marketing your center to customers to convey a sense of what sets your center apart.  Show them why they should work at the center.  Emphasize the fun work environment, team camaraderie, and the importance placed on delivering exceptional customer experiences.  Prospective candidates who resonate with your values and culture are more likely to apply, resulting in a higher chance of finding individuals who are aligned with the center’s mission.
  2. Leverage Social Media Platforms: Social Media is a powerful and inexpensive tool for reaching a wider audience and engaging potential job applicants.  Leverage Facebook, Instagram, and LinkedIn, at minimum, to regularly share engaging content that showcases the positive aspects of working at the center.  Feature success stories of your current staff, highlight any team-building activities and promote the perks and benefits that come with working at the center.  Encourage employees to share their experiences on their personal social media accounts to extend the reach even further.  Also, invite some of the social media savvy employees to participate in creating content.
  3. Optimize Your Website for Job Seekers: Ensure that your center’s website has a dedicated section for job opening and career opportunities.  Make it user-friendly and easy to navigate, allowing potential candidates to browse available positions, submit applications and learn more about your center’s values and work culture.  Use compelling language and visuals to showcase the benefits of joining your team.  Consider including employee testimonials or videos that give an inside look into what it’s like to work at your center.
  4. Engage with Local Educational Institutions: Network with local schools, colleges, and vocational institutions.  Reach out to career centers, guidance counselors, or professors who may have students interested in part-time or seasonal work.  Participate in job fairs, campus events, or offer internships to build relationships with potential candidates.  By actively engaging with educational institutions, you can tap into a talent pool that aligns with your requirements and offers opportunities for professional growth.  It also provides an opportunity to gain valuable experience that can be added to a resume for those seeking long term careers. 
  5. Implement Employee Referral Programs: Your current employees can be your best brand ambassadors.  Encourage them to refer potential candidates to your center by offering incentives such as paid time off or even a referral program with monetary rewards.  Happy employees are more likely to recommend individuals who will be a good fit for the team, ensuring a higher caliber of applicants.
  6. Emphasize Training and Career Development: Highlight the training and career development opportunities available at your center.  Clearly communicate that you are invested in the growth and advancement of your employees.  Offering ongoing training and learning opportunities not only attracts talented candidates but also helps retain and motivate your existing staff, leading to better customer service.  QubicaAMF offers additional system training, marketing training and several other training and learning opportunities as part of the QPortal Conqueror Maximization Resources Library.  Request assistance here.

Marketing your center to attract quality candidates is a critical aspect of building a stellar team that delivers excellent service to your customers.  Remember, investing in the right people will ultimately enhance the customer experience and contribute to the long-term success of your center.  

Have new team members that can’t quite grasp the bowling language? Download a condensed copy of Demistifying the Language of Bowling Quick Reference Sheet. Complete guide to common bowling knowledge available upon request. VMM@QubicaAMF.com

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