Courtesy of Marty Gouveia, QubicaAMF Max Training Specialist
Today, we are going to shift gears a little bit, and discuss some simple techniques with managing the daily “whirlwind” that comes with being a bowling center manager, proprietor.
As a former center operator, I can totally understand that the day to day operations can be quite the challenge. Long work days, hiring and training staff, paying the bills, monitoring social marketing reviews, attending events, and meetings, the list can go on for days.
Unfortunately, a lot of what is contained in the previous paragraph can certainly qualify as the whirlwind of daily events, and can certainly hamper marketing opportunities if you are a smaller center, with not very many staff.
Here are some tips that hopefully can make life a little easier, the key is to work smarter, not harder.
1.) Manage your Time and Tasks! Have a large whiteboard in the office, split it into 6 squares. The 1st square should contain no more than 5 items that you will do today. The 2nd square should have no more than 3 items that you will take care of tomorrow. The 3rd square should have no more than 3 items you will take care of this week. The 4th, 5th, and 6th squares should have no more than 3 goals that you would like to complete in the month, 6 months, and year respectively. Always start with an easier task of the day 1st, the reason for this, as you start erasing completed tasks, the sense of accomplishment will motivate you to complete the rest. DO NOT OVERLOAD YOURSELF with adding more than 5 tasks for the day!!! If it’s an emergency, that’s fine, but the goal here is to complete 5 tasks before the end of the day, keeping the business and focus ahead of you so that you can think of things such as business opportunities, or marketing plans to drive business.
2.) Utilize the staff you have in your center! Nobody said your whiteboard list has to be done completely by you. Have a staff meeting to clearly communicate the goals, and content of newly assigned tasks to them. During slow times, it’s easy to not be paying attention to what the staff is truly doing, because of your own whirlwind. Challenge each staff member on-duty, to an original, simple task that you would normally take care of on a daily basis. Whether it is giving a list of applicants for interviews, (give a list of numbers and names, not the applications themselves), monitoring and noting social media reviews on Facebook or Yelp, and noting problems for your response, counting a daily inventory form that you can follow up with, etc. This again will keep your business in front of you, so that you can plan the next new event package or monthly promotion.
3.) Consider additional tools within conqueror for future investment. For example, if you have advanced reservations, maybe look at our web booking module in the future. This can take some of the workload off of an event manager, so they can focus on outside sales. In smaller centers, this can also free up valuable time from the service counter and your office so that you and your staff can plan the future appropriately, and focus on the guests in your establishment.
4.) Finally, Consider Working with our Virtual Marketing Manager Program. We all want to have more customers and make more money but it’s a challenge to find the time and resources to do it all. Just when finally think you have found the time and set down to work on your plan, you get a call that a customer needs you or the counter person hasn’t shown up for his shift. The Virtual Marketing Manager Program is a customized solution that through a comprehensive center assessment will identify areas of opportunities for your center to attract more customers, make more money, fully utilize your system, and be more efficient along with anything and everything else that is involved with running a successful center. Your Virtual Marketing Manager will create a customized action plan and provide the tools you need to execute it. They even provide customized marketing material to help you get started right away and weekly coaching calls to keep you on track. The programs and processes used in the Virtual Marketing Manager program are backed with over 50 years of industry experience running award winning centers and will put that experience to work for you to help you achieve or exceed your goals. Sound too good to be true? Well, it’s not. Click on the link below for more information or to set up a free consultative call.
In closing, this is just one of many ways QubicaAMF, Virtual Marketing Manager, and Conqueror can be used to set you up for success, maximize guest experience, and have guests rave, and come back again to your establishment for future fun. Until next time, this is Marty Gouveia, MAX Training Specialist with QubicaAMF, saying best of luck, and see you next time.
Request a free consultative call at VMM@QubicaAMF.com