Category Archives: Web Reservations

Exclusive Offer with a Twist of Fun

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As an entertainment center operator, filling lanes during slow periods can feel like a challenge—but it’s also the perfect opportunity to get creative and supercharge your business. Imagine an exclusive online-only promotion that not only gets customers through the door but turns their visit into a fun, interactive experience while introducing them to your latest technology. Sound like a homerun? It is!

Here’s how it works:

  1. Pick off-peak times and create a compelling offer that can only be snagged by booking online.  This exclusive promotion encourages guests to plan, filling up those slow periods while creating awareness and usage of the kiosks.  Win-win – center fills the lanes and customers get a deal!
  2. Guests are directed in the reservation confirmation email that they must check in for the exclusive online reservation from the kiosk.  This reduces staff workload, speeds up the process, and gets customers engaged with the technology.  It’s quick, it’s easy, and it feels like a VIP experience from the start. 
  3. Offer a unique gift upon check-in from the kiosk.   Whether it’s a cool piece of center swag or a custom offer (e.g., drink voucher discount for future visit).  It’s a fun way to surprise them and add value to the experience.

Take the excitement a step further by giving each of the guests the opportunity to spin a prize wheel for even more prizes.   Prizes don’t have to be extravagant, as the chance to win something extra will make their visit more memorable and encourage them to return.  Here’s the secret:  it’s not about the size of the prize, it’s the chance to win that gets them excited. 

Don’t forget to include all the promotion details and check in directions in the reservation confirmation email so the customer knows exactly what to expect and what they need to do.

This simple yet effective strategy not only fills empty lanes but creates a fun and engaging environment that enhances the guest experience.  Give it a try and watch your slow times turn into success stories.

Create your offer and start promoting today with your FREE Exclusive Online Offer MMS Ad

Become a Local Summer Sensation

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Attracting Customers with Online Kid-Friendly Promotions  

As summer approaches, it’s essential to plan and create special bundles and promotions that will attract families to your bowling center. By incorporating vibrant and fun advertising that reflects your promotions, you can grab the attention of potential customers and set your center up for success. Utilize your Web Reservations and Kiosk Platform to effectively promote your upcoming offerings and make it convenient for customers to book their visits. By staying creative and planning, you can keep your offerings fresh, exciting, and exclusive, ultimately encouraging customers to return for more fun and memorable experiences at your bowling center. 

Bundle it up! Consider offering bundle deals with themed items such as coloring sheets featuring characters from your bowling games, contests, and unique experience combinations to appeal to kids and parents alike. Creating a fun and kid-friendly food and beverage item, such as a Bowling Themed Quesadilla, is a fun way to include a Food and Beverage item with your kid-friendly offerings. By adding creative touches like cutting out three holes to resemble a bowling ball, you can make a regular menu item more appealing and engaging for kids. 

You can also consider bundling this special food item with a unique experience, such as changing the center’s vibe to cater to younger bowlers during designated days throughout the summer. This could include playing kid-friendly and upbeat music, hosting contests, and offering incentives like filling a card up per visit with a sticker or stamp to complete the boxes for a free item on their next visit. By offering a customized and engaging experience, you can encourage customers to return to your center and create a memorable and enjoyable outing for families. 

Aside from the typical year-round offerings, if you haven’t previously offered a healthy option on Web or Kiosk for parents and kids who love a variety of foods, you could be deterring customers who require or prefer those items from spending additional time in your center. Adding a healthy food option such as a grain and vegetable bowl with toppings the customer can hand select when ordering through Kiosk can be a helpful addition. Combining an item like this with a fun name such as “Let’s Go Bowl-ing” or creating different bowl combinations with fun names can be a new way to create additional revenue easily within your regular kitchen items. 

Consult with your kitchen crew or team members to see if someone has a fun idea to implement in the center’s kid-friendly food and beverage offerings for summer. Team members with a listening ear may have heard repeat requests they can pass along while you are in your planning phase. Consider creating some ways to showcase these items through Web Reservations with some value pricing or bundled deals for parents where they can plan, reserve and check-in right at the Kiosk to begin their experience. 

It’s important to communicate your offerings to your customers on all your platforms. If you are hoping to expand and offer more ideas like these, you might be interested in our Virtual Marketing Manager Program where we take a deep dive with you into your center’s marketing to assist you in following through on ideas or goals as well as refreshing your spaces online to ultimately drive additional business to your center.  Request additional information now.