Change Isn’t Always Easy
Change isn’t always easy and sometimes can even be flat out scary! However, change is critical to remain competitive and attract new customers. Bowling has been around for many years, but to attract new customers and keep existing ones interested, you need to evolve and adapt to the changing needs and preferences of the customers.
Here are a few reasons why change is important and necessary to grow:
- Meeting customer expectations
Today’s customers are looking for a unique and immersive experience that everyone can participate in, despite their skill level or physical challenges! Customers also expect convenience and that the experience includes today’s modern technology. However, incorporating technology and delivering immersive experiences can result in making some operational changes to fully maximize the technology to deliver the experience the customers have come to expect and demand. For change to be embraced and to remove the fear, transparency with the staff is super beneficial and will make the transition much smoother.
- Staying competitive
Customers have many entertainment options available. As a result, for the center to stay competitive, you need to offer an experience that can’t be found anywhere else. Are you mindful of the latest trends? Do you have a game or attraction nobody else has? Has the center plugged into TikTok? Does the center support a cause? Dive into the things that are important to today’s customers to help the center stay competitive and attract the younger audience while being mindful of the other audiences as well.
- Appealing to a wider audience
It’s important to have appeal to a wide audience. Bowling and entertainment centers can have appeal to families, kids, young professionals, seniors, teens, social groups, non-profit organizations, schools, companies, and the list goes on and on. Don’t be afraid to offer new activities, games, programs, or offerings that are tailored to specific groups. Introducing new features can attract new customers as well as rekindle enthusiasm with existing customers.
- Keeping existing customers returning
Even the most dedicated and loyal customers can become bored with the same old experience. Don’t be hum drum! Change it up! Offer something new. Change the look! Update your advertising. Update your menu. Feature a new bowling game or environment (Odd Duck, YouToons, Rocky Road Race, etc). Add a HyperHour!
Change should be looked at with excitement and seen as an opportunity to grow and attract new customers. By staying on top of the latest trends, introducing new attractions and amenities, and offering amazing inclusive and immersive experiences you will attract new audiences and keep current customer coming back for more.
If you’re ready for some change but are a little apprehensive to take that first step, we are here to help! If you are a Conqueror Maximization Program Preferred customer, you can utilize your 2 hours of Marketing Consultative Service to work one on one with a marketing expert to explore what changes you can incorporate into your business to keep the flow of customers on the rise. If you’re not a CMP Preferred customer, contact SuccessCoach@QubicaAMF.com to explore consultative services available to help you grow.
Listen to our latest Seeds of Success podcast, S 2 Ep 2_Change Happen. Click here to explore where to find our podcast.